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Web Design Tips For Funneling Traffic To Your Primary Site

Most sites that provide web design tips focus on the technological aspects like flash, fast loading, navigation, resolution, browser compatibility, etc,.

Since the focus at this site is on free targeted traffic, we will look at how smart web design will do just that. You are not here to learn how to be an I. T. professional. You are building a real business online. These tips will help you focus on your business and not on technology which can be outsourced.

Research and forethought - Your website design should be a natural result from giving serious thought to who your target market is. Your site's main theme or topic, gleaned through research, should be valuable in-demand information offered free of charge with no strings attached.

Look and feel - The look and feel of your website will create an immediate perception by your visitors. Many people feel that if they make their site colorful with a lot of graphics and animation it will make people enjoy their visit more and be more likely to follow your recommendations.

Site Structure - Should be search engine friendly. You want the spiders to crawl your site easily to assure maximum traffic. Typically, a three-tiered structure works best. On your first tier would be your main or home page. The second tier would be categories of the main site concept. Tier three would be subcategories of the tier two pages. In short, your web design needs to be not only search engine friendly but also human friendly.

Page set-up - This web design tip is most important. The main focus of your pages should be the content. Organic traffic, visitors who arrive at your site through an inquiry through a search engine, is interested in the information they were seeking. Make sure that you deliver on that information. Give your visitor even more than they expect without asking them to buy anything, join anything or sign up for anything... until you have sufficiently established yourself with them as a credible authority on the topic and that you have their best interest at heart. Linking out or using banners or ads on your home page is strongly discouraged.

These web design tips are general but crucial to successfully building traffic for your online business. Follow these general guidelines and your success becomes more assured.

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