Working The Top Search Engines: SEO Only A Small Part...

Once you see how search engines work you can make more informed decisions about choosing your niche focus for your website and hosting solutions and such.

Search engine optimization or SEO is only a small part of an overall business strategy. With the search engines' ever changing algorithms it is even more important these days to just keep it real! By that I mean your content, what you write about. Don't get overly concerned with optimization to the point where that's all you are focusing on.

Search engines will always act in their own best self interest.

So, the top search engines' best self interest must be considered when you are planning for a high traffic website. traffic.

What is the search engines' main objective? To satisfy their users (customers). How do they satisfy their customers? By providing them with reliable, relevant, informative research results when they are performing online searches.

When a searcher clicks on a website link in the search results they want to immediately find the answer to what they were looking for. They don't care about your network marketing products or opportunity. They want the information that is based on the keywords they typed in!

For example, let's say someone types in a search using the words, "natural cures for spring allergies." They will immediately click the 'back' button and return to the search engine to click on something else if your site is all about you, your company, and oh yeah, your natural health supplements.

So search engines are constantly weeding out sites that are not relevant or are not original in content. Search engines make money because advertisers know that they will maintain a high level of search activity and can deliver a huge potential audience.

The bottom line: Top search engines send traffic to your site if you provide a well organized, theme-focused, niche based content site that ranks highly in their ranking system.

The Reality Of How The Internet Works... And How People Behave On It

They also have advertising customers who want to sell to those customers.

Looking at it from this perspective, you can begin to see why the search engines go to such great lengths to display sites based on the expectations of their customers.

If you put yourself in the mindset of a customer performing a search, think of what your expectations would be if you typed in a search.

To ensure your success online, you must learn to operate in a manner that takes advantage of the way the internet works. Unlike 99% of the internet marketers who are forcing offline marketing methods onto an online world, you must break the offline mindset and adapt an online mindset.

In the offline world, the location of your business is the primary factor of success. "Street traffic" is the lifeblood of a business in an offline world.

Not so in the online world. No one online just happens to see your website on the way to someone else's site. You either had a link or banner displayed somewhere that someone clicked on, or they typed in your url directly, or they typed in a search and your site popped up. Either way, it doesn't happen by accident.

So, the top search engines make every attempt to prioritize the millions of websites for each individual user based on certain keywords the user types in.

Whether or not your site is returned to that user on the first page as a result of their search depends on how your site ranks in the top search engines with other sites on that keyword.

Seo is important but so is satisfying the human in this equation.

The key is building a site based on a well thought-out theme that targets a profitable niche. Your pages must be keyword focused and relevant to the topic being sought out buy the user.

Finding a profitable niche will increase your chances of ranking highly in the top search engines.