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Search Engine Optimization Tips For Home Based Internet Entrepreneurs And Small Businesses


These search engine optimization tips should give you a framework for building a profitable online presence.

Keep in mind that search engine optimization or SEO is only a small part of building a business online.

Attempting to "SEO" your way to internet marketing success is chasing "fools gold."

On the other hand, ignoring These search engine optimization tips and just building a website or blog or social networking content without considering it's compatibility with search engines is foolish.

The focus here is on the website building basics. In the final analysis it's your content's ability to connect with your visitors that will influence your success, or lack of it, the most.

What Is Search Engine Optimization?

SEO or search engine optimization is making your website, blog or social networking content more visible and interpretable for search engines.

You are seeking to improve the quality and quantity of visitors to your site(s) from natural or "organic" search queries (non-paid).

Search Engine Optimization Tips: Site Structure Or Site Architecture

How Easily Can Search Engines and People Navigate Your Site?

Site structure is very important "on-page" optimization criteria.

It is important when considering SEO because the engines' spiders or crawlers look at how your site's pages link to each other. This is considered "internal" link popularity.

Pages that are linked to from all of the other pages in your site are considered more important.

Best Internal Website Structure And Heirarchy For SEO...

The best site structure and hierarchy for search engines and people is a simple three-tiered structure.

On the first tier would be your "Keyword Focused" "home" page. The second tier would contain 5 or more KFCP's (Keyword Focused Content Pages). Your 3rd tier would contain anywhere from 30 to 200 KFCP's.

Categorize Your Content For Your Target Market

The categories should reflect the interests of those various target markets you're reaching out to.

When people type in search queries they are usually looking for answers to questions, solutions to a problem or something specific.

Be sure all of your top level pages answer your visitors' questions and show clearly how your products and services solve their problem.

You also want to cross-link all pages within a category.

More Search Engine Optimization Tips...

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