Opt In Email Marketing:

Where The "Fruits" Of All Your Labor Will Ultimately Pay Off

An opt in email list is a list of people who have met you online through some original content of yours. Somewhere in that content you made an offer to your audience to submit their name and valid email address in exchange for something in return.

When that person fills in the form you provided in your content they have taken an action known as "opting in". They have legally given you permission to contact them from now till forever. (provided you continue to provide value in your communications and in the offers you solicit)However, you must provide your company contact information in all of your communications. Also very importantly, you must provide a reasonably easy and reliable way for people to opt out of your list.

This is the minimum required by anti-spam laws. Eventually, you may see the need to use "double opt-in" methods. This is a double verification action required of the person opting in. So, after filling in the form, your prospect will receive an email message using the address she used to sign in.

She then will have to open that email and click on a verification link which will then take her to a "thank you" page.

You, the opt in email marketer, will then receive notification that a new person has signed on to your list.

Using email marketing to directly connect you with your customers has been simplified with iContact. Signing up for an account today promises to empower your business' online communication needs. Sending personalized emails to your customers and your prospects doesn't get any easier than with iContact. [Sign up for a free trial]