Long Tail Marketing

How Small Businesses Target Their Niche On The Net

What are "long tail" keyword phrases? These are keywords consisting of a string of three or more words.

These key-phrases target very distinct markets that would make it unfeasible for large corporations to compete for. But as a small business person on the net, you have the power to connect with these prospects who are looking for exactly what you offer.

Your advantage is you can build as many pages as you want to using these keyword phrases.

Whether you are building a new theme/niche based site from the ground up or building funnel sites to divert traffic to a primary sales or ecommerce site, your keywords must be highly targeted.

Small businesses want to avoid broad general terms because these terms are what the big boys are competing for. It will take a lot more work, time and commitment to rank highly in the search engines for broad terms.

Yes, there will be less size in this niche and it will require that you build more articles or pages to generate the same amount of traffic. But by the same token, your traffic is going to be more targeted and therefore will require less traffic to acheive the same amount of sales.

As markets become more and more competitive, they will break out into smaller and smaller niches. Long tail keyword phrases are the keys that will unlock more targeted traffic for those who grasp their power.