How To Make A Website For Your Network Marketing Business... Without Violating Company PoliciesWhy Make A Website For Your Network Marketing Business?Many network marketers would eagerly learn how to make a website for their businesses but feel restricted by their companies. Usually, there are strict rules against using the company name, trademarks, proprietary product names and so on. Many new network marketers are not aware that the "websites" provided by their respective companies will not be found by people searching the top search engines. They will not be found by 'passers-by' who were on their way to another site. The only way for people to learn of your company provided network marketing website is for you to promote it. Basically, what you have is a great looking online brochure.
"Push Marketing" Vs. "Pull Marketing"...How To Make A Website That Attracts Interested Pre-Sold VisitorsTraditional or 'Old School' network marketing modeled "push marketing." You were taught to "push" your opportunity and products into the market.These techniques, without getting into the gory details, were not enjoyed by the majority of people entering the network marketing industry. Ditto for the friends and family members of those using those methods. Pull marketing, on the other hand, was beyond the capabilities of most network marketers until the internet. Back then, to pull people into your opportunity or to introduce your products required significant capital or financial resources to purchase advertising. With the internet today, the playing field is level. You can get significant exposure for you, your opportunity and your products by creating your own website. And you can do it on a shoestring budget. The "Catch 22"...In business each respective person in a business relationship can be counted on to act in their own best interest. Your network marketing company must protect it's own self interest by restricting it's affiliates use of the name and other proprietary matters.In addition, the company will not tolerate exaggerated claims made by representatives which could open the company to libel. As a result, network marketing companies generally have a policy prohibiting it's representatives from creating websites that even mention the company name or promotes it's products. So, what to do? Learn how to make a website that doesn't violate company policy of course! The question now becomes, how to make a website for your network marketing business without violating your company's policy on advertising and promoting? Seems like a"catch 22," doesn't it? Forget Trying To SellMany network marketers would love to learn how to make a website but think they can't create a site for their business due to the restrictions placed by the company. That's because of being in a push marketing mindset. Push marketing does not work very well online. It's the very reason over 99% of online network marketers fail to generate enough targeted traffic to their affiliate sales pages.Today, pull marketing has been given a more descriptive name. "Attraction Marketing" is the new buzzword on all of the social networking sites. And those who learn how to attract warm, interested and pre-sold visitors to their affiliate sales pages today will be the high income earners over the next several years. So forget trying to sell. It doesn't work. Instead, be a valuable resource of information to people who are already predisposed to your opportunity or products. In other words, provide value to your target market first. Give first and then you will receive. Who Is Your Target Market?So when learning how to make a website for your network marketing business, you must know your target market inside and out. Who are they? What are they interested in? What problems are they experiencing? What frustrations are they experiencing? An in depth knowledge of who buys what you're offering is a prerequisite for building a high-traffic website.Once you have identified your target market, it's time to begin to design a website that's based on a specific topic related to the interests of your target market. Your chosen topic must be relevant and interesting to your target market. But one caveat. If your topic is too broad there will be a lot of competition for top ranking in the search engines, making nearly impossible for your new site to rank high enough to be found by searchers. If your topic is too narrow there won't be enough searchers for that topic to make any money. Key at this step is doing your homework on profitable topics to write about on your website. How To Make A Website: Researching Profitable TopicsThere are a lot of handy resources on the net for doing topic research. Here are a couple to get you going:You can check out the hottest search trends at Google Zeitgeist. If you targeting the US market. Otherwise, look at “Zeitgeist Around the World.” At this point you're just looking for ideas. If you see that a particular topic is hot, make a note of it and look at more targeted sub-niches later on at more specialized sites. 2. Lycos Top 50 - The Lycos Top 50 is another site, like Google Zeitgeist, where you can review the latest trends and look for hot topics to explore further. You can also look at Yahoo! Buzz for ideas as well. 3. Yahoo! Buzz - http://buzz.yahoo.com 4. eBay Pulse – http://pulse.ebay.com The eBay Pulse site is a great place to start looking at sub-niches. What you can do is select the category first (using the topics you’ve gathered from looking at the previous sites), then look for profitable sub-niches by then selecting a sub-category. The best chance for success is if you are as specific as possible with your niche selection. eBay also puts out a PDF report of their hottest categories each month, available at How To Make A Website That Gets Traffic Should I buy website traffic? Free: How to choose the right niche... How To Choose Keywords Earn Money Online Free Targeted Web Traffic
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