Choosing Keywords That Generate "Targeted" Traffic To Your Website

Free targeted traffic from the top search engines is your reward for choosing keywords that drive targeted traffic that is already interested and looking for information about what you can offer.

What Are Keywords?

You, most likely, are looking at things from the viewpoint of a marketer. When you think about choosing keywords you're thinking about (or should be thinking about) your site's theme or concept which is always based on a specific keyword.

Or, you could be thinking about the individual pages in your site which are each based on a topic related to your site's theme and a specific keyword is focused on as that topic for each page.

All other words on each page that are not the keyword is known as content.

So choosing keywords is a simple matter of picking out the most searched keywords, right?

Actually, not really as you''l see below...

Sites that are built around a theme and a specific keyword and have pages each focused on a specific keyword which are related to the main theme are called "theme based content sites."

Theme based content sites which are structured properly are preferred by the search engines and their spider software. It makes it much easier to index sites when they are content rich and keyword focused.

Another viewpoint to keep in mind when choosing keywords for your site concept and it's KFCP's (Keyword Focused Content Pages)is the viewpoint of the internet surfer or searcher.

When someone wants information from a search engine they must first think about how to word their request in order to get the results they're after.

To the searcher, keywords are what tell the search engines exactly what they want.

Remember, the searcher is looking for information. When she finds your site as a result of her own efforts (or so she thinks) she feels smarter and in control.

Why The Most Searched Keywords Are Not Always The Best...

If you really think about it though, if it were that simple, driving traffic would be easy and there probably wouldn't be any money in internet marketing.

Typically, the words that are searched the most are more general, less focused and highly competitive.

Take the word,"money," for example. Type the word, "money," into a search engine.

Near the top of the page you'll see a number representing the number of times this keyword occurs in their database. For "money" it's some crazy number like 922 million.

That's a lot of competition trying to get to the top ten search results. Notice the results on the right side of the page. Those are the PPC ads. You can bet these folks are paying a pretty penny to appear there for this word.

The results down the middle or left side are known as the "organic" results or "natural" results. Those folks don't have to pay anything to appear there! They just had to have the best keyword focused content.

But look who is there. CNN. AOL. Some of the biggest corporate names in America. These are the type of companies you would be competing for to get ranked on Google's first page results for the keyword money.

Bottom line...

The most searched words are also the most sought after by the big boys.

Now, try typing in the word, "money from auctions."

Notice a difference in the number of results? There's much less competition for this keyword (which is actually a phrase but is still considered "a" keyword) meaning you have a much higher chance of getting your page ranked high enough to generate some serious traffic.

When Choosing Keywords, A Quality Keyword Tool Is Essential

The majority of web hosts do not stress keyword research. you may even be surprised to learn that many so-called web designers invest very little time and expense on keyword research and effective keyword tools.

The importance of choosing keywords cannot be overstated. Before building a website, writing an article or posting any content on the internet, you should have a pretty good idea of the most used often used keywords by YOUR target market.

Why?

Keywords are how search engines help anybody find anything on the web! If you want people to be able to find you on the web you gotta know what words they're typing in when they search for something that you can provide. You've really got to know your target market like "the back of your hand."

So,to do effective keyword research you need to have access to an excellent keyword tool.

SiteBuildIt!"s Keywords Analyzer Makes Choosing Keywords A Snap!

When considering such an important decision there are two aspects of what is considered a quality research tool for analyzing keywords: Supply & Demand

1. Supply - A quality research tool will have a metric to indicate the level of quantity of web pages containing a given keyword or phrase.

2. Demand - This metric indicates the quantity of searches initiated by searchers using a given keyword or phrase.

Choosing keywords will form the cornerstone of your website marketing since each of your site's pages will focus on a specific keyword.

If not executed correctly, your website will either be competing in a very large pond with very large sharks OR... your website will starve for visitors in a pond that is really only a puddle.

SiteSell Services, Inc.'s "Choose It!" builds a simple-yet-sophisticated decision matrix while you complete a step-by-step decision tree.

Best of all, it's free! Ready?

Do the Quick Tour.

If you do NOT know the answer to this question, i mean REALLY know it... stop!

Before you put your blood sweat and tears into a business that you expect to support you, your dreams and lifestyle, get this right.

Before choosing keywords, be able to answer the question, "Who is your ideal customer?"

If someone were to wake you up at 3 am out of a dead sleep and ask you that question, you should wake up and begin to rattle off all of the things you ideal customer thinks about, worries about, desires, hates, loves and what they want out of life without blinking or studdering!

You must first learn... "Niche" Marketing Concepts...

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