Why Blogs Are Not The Answer For Many Online businesses...Are blogs the right way for you to start or grow an online business? For many, full blogging is not the answer. The reason so few make money at it is because it just doesn't lend itself to starting or growing a serios internet income. If you are considering blogging or you are not sure whether to blog or build a website, consider the following factors: What Is a blog?The word has evolved from first being called a website log entry, to a "web log" to what it's called now, "blog." A blog is basically a website. It's pages, unlike a website, are arranged in chronological order. Instead of calling it's pages, "web pages," they are called "posts." When blogging, your latest post is what your "site" is about. A website's pages are not so time-sensitive unless it's content makes it so. A blog is faster to set up and see results. If you already have a website or a lead capture page a blog can drive traffic to these. Why Have Blogs Become So Popular?People have heard that blogging can be big business. More and more people are making serious internet money by blogging and the perception is that it is relatively easy. Many businesses have realized that they can establish direct contact with consumers and turn a blog into a new profit center. The Role Of RSS A technology which allows your visitors to subscribe to receive your latest content updates, RSS is mostly responsible for the popularity of blogs today. This was the ingredient that blogs needed to become mainstream. Blogging is based on time-sensitive information and RSS quickly disseminates your latest post to your RSS subscribers. But a website can use RSS technology also. And it can do it while eliminating the disadvantages of blogging. One of which is... Most Google Searches Return Theme-Based Websites In Search Results...When searchers type in a search term, Google assumes people are looking for more "comprehensive" information. Therefore, most of the results returned will be sites that contain relevant and comprehensive information sites.Only if the search term used is indicating a time-sensitive or topical nature will Google insert a blog in the top ten search results. If someone wants to search through blogs extensively they would have to go to blogsearch.google.com (Google's blogging search engine). This same thing happens when a Twitter post is time or topically relevant. It may make the top ten, but over time it disappears because of it's time-sensitive nature. Also, very few people actually go to Google's blog search engine. Depending on traffic from such a small market usually does not warrant starting an online business. Unless, of course, your business is perfectly suited for blogging... SearchEngineWatch.com: People Search Makes up 30% of All Searches... Who Should Be Blogging?If your site is to be built to keep your visitors on the cutting edge of a matter with you constantly delivering the latest news and what it all means then blogging may be for you.If you already have a high-traffic, successful website then a blog may be a good add-on. You would need to come up with "news-worthy" content constantly or make a "daily thought" worth your visitors' subscribing. For most businesses though, it's a financial mistake to make a blog your one and only web presence tool. Most don't realize it till it's too late. Another Drawback To Full Blogging...The need to feed the beast! A blog is a content monster. Once you create it it needs fresh new content daily. Do you have the time and ability to create newsworthy content on a daily basis?Blogs Continued... Blog Or Website? Blogging For Beginners,,, Blog Traffic...
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