Blog Or Website - Which Is Better For Small Business?Blog or website...? Many internet marketers are asking themselves, their mentors, trainers, etc., which should I be doing? Well, as with any form of advertising, it's never the advertising that's at fault it's the WAY the advertising is being used. Since we are talking here about website traffic generation for small/home based businesses, we will look at how to best start or grow a business on the net. Blog or website? One of the most respected and established online marketing professionals, Ken Evoy has a lot to say on this matter. When Ken Evoy speaks about online marketing and the state of the net today, everyone listens. By the way, you don't want to miss his post on "Mooch Marketing," that shows just what Ken thinks about those so-called "success stories." Start reading it now by clicking on this link... Ken Evoy's post on "Mooch Marketing" So which is better for small e-businesses?The truth is,for most small businesses either starting or restarting to build an online presence, blogging is a financial mistake.The very fact that very few people make money at it is a clear indication it's the wrong way to build a small/home based online business. Those who are serious about their long-term success online will consider the following points very carefully... It's Not About Pro Or Anti-Blogging...You're looking for some clear indications as to whether or not you should concentrate on full blogging or building a website.You're not interested in the "buzz" of the blog or website debate - Who cares which one is more fun, easy, quick, cheap, etc.? You are building a real business, one that generates job-replacing income and you don't have time for theoretical debates. Before you pour yourself into something, you want some reassurance your hard work will accomplish something. You're interested in results... Yesterday! Right? But let's get clear on one thing first... Really... What IS Blogging... Exactly?When you think about it, isn't blogging just another way of building a website? Every post is considered by bloggers to be a web page. The difference is blogs date and time stamp their "web pages."If you were to ask Ken Evoy, CEO of SiteSell Services, Inc., he would say that most people do not really understand how blogging became so popular. He'll say, "It was not due to the journal format. Nor was it the heavy link-exchanging that bloggers do (Google discounts their importance). It was not blogging itself at all. Instead, it was a technology called "RSS" (enables visitors to subscribe to your latest content) that caused blogging to enter the mainstream." What Does Google (And Other Top Search Engines) Think?You may have noticed when you are actually searching for information about something you get... A website! More times than not, you will get a website when searching for specific information.Wayne Gretzgy, Hall of Fame Hockey great, has famously been quoted as saying when asked what was the main secret to his success, "Most people go where the puck is, I go where the puck is GOING to be." As a savvy internet marketer you want to go where the money is going... And to get there you need to... Give The People What They Want...When people go to a search engine, they want information that will answer their question, solve their problem, give them insights. The search engines well know, a 140 character "Tweet" or yesterday's latest post rarely contains enough informationto satisfy their (search engine's) customers (users).Sooooo.... Blog Or Website? - When Do I Blog...If you're still considering whether to blog or website, there are some types of topics that lend themselves favorably to blogging. They can be integrated well into an already successful website. People in industries that are in flux, rapid obsolescence, or you're privy to the "latest" news about something, blogging may suit you well.Blog Or Website Based On A Theme Relevant To Your Business...A website is organized and structured logically by categories and subcategories.A blog is a disjointed series of pages organized by date and time. Web pages are developed and updated regularly into more complete articles that give the visitor better information. Blogs just keep adding new posts which doesn't give someone an integrated view since relevant posts are not pulled togetherto make a complete article. Basically with blogging, readers come and read your latest post and then leave. Blog Or Website...? Is The "Buzz" What You're Looking For?If you notice, blogs that are very popular and receive a lot of traffic have comments disabled.The media give a lot of attention to bloggers being that the nature of their own business is very time-sensitive. Bloggers are now considered an integral part of online media.Overall, bloggers have been able to create a lot of online and offline buzz but a lot of that buzz is created within their own "blogosphere" community. Bottom line... Getting into this arena is more and more becoming a professional reporter or journalists genre. The money is going to be made by those who are truly the best of the best. Your best bet?... Blog Or Website: For Most Small Businesses, A Theme-Based Content Site Is The Logical ChoiceThis concept was created in the 1990's by Ken Evoy.-When you build a website that is Theme-based you can leave it alone for an extended period and it will still be attracting targeted traffic. -A blog is a monster you create that insists on being fed daily. -Theme based content sites establish themselves on the net more completely and are indexed based more on how humans behave after they arrive. -Google and other top search engines judge blogs with more weight given to the blog's popularity within the blogosphere(Inerlinking between bloggers). To Blog Or Website... The Bottom Line:Blogging only fits for a small percentage of the population.A theme-based content site fits everyone because it is built from your own unique perspective. Your own hobbies, passions, specialized talents or knowledge. And then there's the 3 fatal flaws of blogging. To get the low-down on these business killers, click on this link...
SiteSell The Blog
SiteSell has an absolutely unique and common sense perspective about business, and life. Go ahead and take a peek inside the world of SiteSell. In the hustle and bustle of the blogosphere, get ready for some quiet, original, and valuable thinking, not to mention unique insights into SiteSell itself. In fact, here's an interesting post by Ken Evoy, SiteSell's CEO. Ken has some strong feelings about the future of SEO. So hereally cuts loose on the subject and takes some pleasure inboth updating the current state of SEO and saying "I told you so"to the SEO community...
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